Privacy & New Media

The US-EU Privacy Shield agreement is an authorization framework which enables companies to transfer the personal data of Europeans to the US while ensuring that the companies operate within compliance of Europe’s more stringent privacy laws. It effectively ensured that European personal data — that is, any such data originating from the EU, not just that of EU citizens — would be protected to the standards that the EU demands — whether the data is sitting on a server in Paris, France or Paris, Texas.